Fashion

Why Africa is Not Ready to Handle Its Own Vogue

Original Story Published by: Nitanu Obiora for Pulse.ng
Photo Source: Vouge Magazine


Fashion and lifestyle magazine Vogue has grown to become a beacon in the fashion world, setting the tone season upon season for what's to come, informing trends and showcasing the best and brightest from the fashion industry, globally. Vogue, since it began over 125 years ago has over 23 editions including Brazilian Vogue, Indian Vogue and Vogue Turkey.

On a recent trip to Lagos for Arise Fashion Week, supermodel Naomi Campbell sat down to discuss the state of the fashion industry in Africa. During the course of the conversation has urged Condé Nast to launch an African edition of Vogue. Naomi Campbell, who was recently appointed the contributing editor of Vogue by new Editor Edward Enninful, explained that she believes the launch of an African edition of the style bible would be an appropriate way to recognise the continent’s contribution to the global fashion industry.


There should be a Vogue Africa,” she told Reuters. "We just had Vogue Arabia, it is the next progression. It has to be,” she said. She continued, "Africa has never had the opportunity to be out there and their fabrics and their materials and their designs be accepted on the global platform, it shouldn't be that way. People have come to realise it is not about the colour of your skin to define if you can do the job or not.

We have noticed a huge shift towards inclusion and representation in the fashion world with lots of black figures taking up prominent positions within the industry. Virgil Abloh was recently named the new head of menswear at Louis Vuitton, Balmain's creative director Olivier Rousteing is mixed race and British Vogue hired Edward Enninful to take the helm. Vogue Africa would be a giant step but would it be a sincere step towards telling the African story or yet another chance to corner a market by hopping on a bandwagon?


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